Religion Of Sports is a video production studio and media company developed by Tom Brady, Gotham Chopra, and Michael Strahan. With a beginning in sports documentaries, ROS came to us to create a brand that could help them to move beyond the field and redefine what we normally consider to be “sport.”
We created a logo, rooted in traditional calligraphy, that expresses forward motion and disciplined practice. With subtle nods to a ribbon, a symbolic reference to classic Olympics logos, the logo exists beyond the world of sports. The mark stands for great achievements in any arena, while black, white, and simple typography simplifies the rest of the brand to let the video content shine. All design was considered to amplify the courageous, complex, and human stories captured by ROS.
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